Mobile video usage grows exponentially
Mobile video usage grows exponentially According to new Nielsen stats, mobile video usage in the U.S. has grown 70 percent year-on-year, however, dissatisfaction with the services provided jumped 26 percent in the same period.
The figures show that about 1 in every 14 mobile users in the nation use mobile video, thanks mainly to the strong growth of smartphones from Apple, RIM and others. Internet usage has grown 34 percent as well, year-on-year.
"Since its introduction, the adoption rate of mobile video has been governed by a revolving audience of mobile video 'testers,' viewers who try out the medium for under a year and then ditch it," says the numbers report. "Mobile video today still lacks the stickiness it needs for more rapid growth."
That jump in viewership did come with its pitfalls however, as consumer satisfaction dropped severely.