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 Walkers uses multimedia in flavour finding campaign

Walkers has launched a multimedia campaign to find a new crisp flavour.

The campaign, which is to be promoted across millions of packs of crisps, encourages entrants to submit their suggestions via online or mobile phone.

The 'Do us a Flavour, Win a Packet' campaign, was developed by digital agency Jigsaw.

Miranda Sambles, marketing manager for Walkers, said the campaign aimed to build on the success of the brand's previous Brit Trips campaign.

"This is a massive multimedia campaign and category-leading initiative designed to be fun and touch the heart of the nation," said Sambles.

© Source: www.nma.co.uk

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