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15.07.2008
Walkers uses multimedia in flavour finding campaign
Walkers has launched a multimedia campaign to find a new crisp
flavour.
The campaign, which is to be promoted across millions of packs of
crisps, encourages entrants to submit their suggestions via online or
mobile phone.
The 'Do us a Flavour, Win a Packet' campaign, was developed by digital
agency Jigsaw.
Miranda Sambles, marketing manager for Walkers, said the campaign
aimed to build on the success of the brand's previous Brit Trips
campaign.
"This is a massive multimedia campaign and category-leading
initiative designed to be fun and touch the heart of the nation," said
Sambles.
© Source: www.nma.co.uk
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