Multimedia Technology picks up Creative gear
Creative Labs has appointed Multimedia Technology to distribute its
range of computer and entertainment products in Australia.
Multimedia Technology joins a growing list of Australian distributors
offering Creative’s IT products. The digital entertainment vendor
manufactures a range of products including webcams, soundcards,
speakers and headphones.
Creative has already provided staff at Multimedia Technology's New
South Wales and Victorian offices with product training across their
range. The vendor plans to conduct quarterly training sessions to keep
the distributors' sales and marketing teams up to speed with the
vendor's latest products.
Mike Muscat, purchasing manager at Multimedia Technology, said
Creative’s merchandise will fit well with their existing accessory
“Creative Labs is a leading brand with a first rate product range.
Their heritage in offering consumers a complete sound solution
including sound cards, speakers, headphones and headsets, perfectly
complements our current focus on computer accessories,” he said.
Bernard Koh, country manager Australia and New Zealand at Creative
Labs, said Creative chose Multimedia after seeing a synergy with
Multimedia’s strong customer focus.
“Our partnership with Multimedia Technology marks an exciting time for
Creative. Multimedia Technology has similar objectives to our own
including a strong commitment to meeting customer needs through
offering a variety of products and superior customer service,” he
© Mitchell Smith Source: www.crn.com.au