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26.02.2007
Framework enables multimedia handsets
The Sasken Application Framework is now available on both TI's LoCosto and OMAP-Vox platforms, providing a solution that is completely reusable and scalable from low to mid-tier mobile phones across both platforms.
The Sasken Application Framework on the TI OMAPV1030
OMAP-Vox platform offers a highly advanced solution for rich
media phones with features such as video record and play,
audio-video streaming, Bluetooth stereo headsets, touchpad
with handwriting recognition, as well as messaging solutions
and browser, amongst other features. The smart design and
intelligence of the Sasken Application Framework leverages
the strengths of the OMAP-Vox platform delivering excellent
media performance without the need for co-processors.
Furthermore, the Sasken Application Framework enables
handset manufacturers to flexibly reuse software across
silicon platforms without losing either maturity or the
ability to customise the look and feel to reflect their
brand.
Edwin Moses Vice President and Head of Products at Sasken
said: 'The speed with which we have been able to port the
Sasken Application Framework from LoCosto to the OMAP-Vox
platform is an exciting offering to our customers and
clearly demonstrates the resulting benefits - such as
shorter time to market and lower total cost of ownership'.
'It also demonstrates the continued close co-operation
between TI and Sasken in providing the market with solutions
that are scalable and reusable across TI's wireless
solutions'.
'As a member of TI's Application Suite Ecosystem, we are
continuing our close co-operation between the companies to
provide the market with solutions that are scalable across
TI's 2.5G wireless portfolio'.
The Sasken Application Framework is aimed at feature phones
and enables manufacturers to create differentiated mobile
phones by enabling software reuse and portability across
phone designs and platforms.
The innovative and smart design, along with the extensive
tool suite, simplifies the handset manufacturers' ability to
add and remove features in accordance with the segment of
the market that they wish to address with their phones.
It enables OEMs and ODMs to customise the look and feel of
the phones within short time spans without disturbing the
underlying software logic.
The solution leverages Sasken's proven strengths in
multimedia, enabling rich media experience on feature phones
leveraging TI's OMAP-Vox platform without the need for
additional coprocessors, thereby reducing the manufacturers'
BOM cost.
'The integration of the Sasken Application Framework on TI's
OMAPV1030 and LoCosto solutions will allow manufacturers to
reuse designs and achieve faster time to market for low to
mid-range handsets', said Remi El-Ouazzane, General Manager
of TI's 2.5G Business.
'As a member of TI's Applications Suite Ecosystem, Sasken
brings their experience on TI's wireless platforms to
deliver affordable multimedia features on mass-market
handsets based on TI's LoCosto and OMAP-Vox solutions'.
Sasken's relationship with TI in the mobile phone space is
built on many years of co-operation and spans across
segments from multimedia feature phones to smartphones.
The Sasken Multimedia Subsystem integrated on TI's OMAP
platforms have been shipping for the last five years in
demanding markets like Japan and Europe.
As a certified OMAP technology Centre, Sasken has
significantly enhanced its knowledge and expertise on OMAP
processor-based solutions.
Source: ElectronicsTalk.com
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